Felix Petrelli
Experienced Web Optimiser (natural white-hat SEO) and PPC Manager, with Web Marketing, Content Writer, Photo and Video Editing skills. I have built, optimised and promoted several web sites: editing contents, photos and HTML to make the sites visible in the first three pages of international search engines such as Google, MSN and Yahoo.
Since 2003 I have been building and optimising clients web sites in Italy as a Freelance SEO (mainly natural search and some PPC).
My SEO main Skills:
– Keyword research - search for keywords related to clients` Web site and business.
– Analysis of which ones yield the highest return on investment (ROI).
– Come up with short and long term campaigns and plans to improve usability and visibility of the client's site. My goal is to place my clients in the first 3 pages of Google, Msn and Yahoo for their specific keywords when those key-phrases are part of a Web search.
My main White-Hat technics
– Providing or edit web sites` optimized content and editing text and photos to improve visibility on international search engines (Google, Yahoo and MSN)
– Optimisation of meta tags
– Improve Web site design to make it SE friendly.
– Manual search engine submission - adding a URL to the search engines individually by hand.
– Running triangular link-exchange campaigns
PPC Campaigns
My PPC campaign main concerns:
1) find right keywords
2) write hooking/intriguing ad
3) attract genuine click to increase ROI and reduce non-profitable keywords and cut costs
I have run dozens short and long term Adgoogle PPC campaigns for (small and medium) private clients to attract visitors and increase sales and 1 Overture campaign for brand awareness of 400pounds per month. Most of them in multiple languages - building different groups of Ads per site for PPC GoogleAdWord campaigns in different languages, monitoring stats to reduce costs and attract genuine potential customers to yield the highest return on investment (ROI) for PPC projects.
Markets: travel, accommodation (hotels, B%2
